Search engine optimization (SEO) is the skill of getting higher ranking for websites in search engines such as Google. Since search is one of the core method through which people track online content, higher ranking in search engines can increase traffic to a website thus bringing the website to forefront.
As engine optimization is a vital part of online marketing since search is a paramount way through which users search the web. In 2014, over 2.5 trillion searches were conducted worldwide across search engines such as Google, Bing, Yahoo, Baidu, and Yandex.
How Search Engine Optimization Works
It is important to know that SEO isn’t only about being found on search engines and bringing traffic to a website, rather it’s about providing an inordinate involvement that creates leads and revenue.
SEO is an Internet marketing technique that reflects the working of search engines, computer programmed algorithms that command search engine behavior, content that people search for, the primary keywords or search terms people look for into search engines and specific search engines that are preferred by the targeted consumers. Optimizing a website comprises editing the existing content , adding new content, doing HTML, and associated coding to intensify its significance to precise keywords and to remove blockades to the indexing actions of search engines. Advancing a website by increasing number of backlinks is also an SEO tactic that helps in higher ranking and increased traffic.
Constructing a good website with good and knowledgeable content provides strong navigation that helps search engines to index a site fast. This also drives more traffic to the website and encourages repeated visits. The search engine optimization technique comprises optimizing each of the essential components of search engine algorithms so as to rank higher in the search results.
Search engine optimization (SEO) is the process of affecting the online visibility of a website or a web page in a web search engine’s unpaid results and for improving the search rankings and to enhance the visibility of a business, one needs to understand and keep track of:
- Emerging trends (e.g., voice search).
- Algorithmic variations.
- Technological advancements (e.g., machine learning).
- Targeted consumers (their behavior and requirements).
Search engines like Google attain their search results mainly based upon appropriate content and dominant pages it has crawled and included in its web index, to a user’s question to deliver the finest answer.
Google makes use of over 200 signals in delivering its search results and SEO involves mechanical and inventive techniques to influence and improve some of those known signals. A thoughtful, educative and easy to understand articles can help in acquiring long-term success as it can lead to generation of more traffic, more business visibility, brand awareness and a high-ranking position on the search engine.
SEO, therefore, involves ensuring that a website is accessible, technically good, uses keywords and phrases that people type into the search engines, and delivers an outstanding experience to the user, with useful and superior content that relates to user’s query.
SEO involves mechanical and imaginative activities that require expertise and a professional SEO consultant can help a website achieve business visibility and higher ranking. Every business needs to make use of search engine optimization as SEO optimizes the website to maximize organic traffic from search engines thus increasing sales as SEO impacts consumers buying decisions.